I3: Ideas, Insights, Impact

Tuesdays, January 12 – February 16 from 1:00pm-2:30pm

Apply here by Tuesday, January 5th, 2021!

Do you want to increase the impact of your research? What if your project succeeds… but no one notices?

I3 is a new program that helps postdocs learn and apply new skills to sharpen their research focus and maximize impact in their fields. 

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Why join the program?

Postdocs invest an enormous amount of energy attempting to predict whether the research they plan will be successful. Performing pilot experiments and keeping up with new publications are two examples of how we assess what is known as “technical risk.” 

But there’s a second kind of risk: what if your project succeeds… but no one notices? This is known as “market risk.” Whether your audience is grant reviewers, journal editors, or job search committees, you’ll need them to see the potential impact of your work in order to succeed. Thankfully, you can learn and use new skills to address your market risk and increase the impact of your work in academia, industry, or wherever your career takes you.

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How does it work?

I3 is a free 5-week program that will introduce postdocs to key concepts that directly address these kinds of problems. Working in a team, you will learn and apply skills to sharpen your research focus and innovation mindset, while growing your professional networks. 

  1. As part of a team of 2-3 postdocs/graduate students, choose an innovative idea from your own research or the WARF catalog
  2. Attend two live online training workshops on how the business model canvas, discovery interview process, and market research can help your research
  3. Use the customer discovery process with your team to gain insights into who values the idea, and why 
  4. Receive feedback from experienced mentors throughout the process
  5. In the final workshop, present what you have learned as a team about why your team’s innovation provides value and impact, or why it does not

Full program schedule listed below. 

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What will I get out of it?

  • Gain valuable insights on the next steps for your research/development
  • Experience the value of these concepts in action and identify pain points
  • Develop new connections and expand your professional network
  • Join a community of postdocs seeking to develop new skills and connections

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How do I join?

Complete a short and simple online application form. Apply here by Tuesday, January 5th, 2021.

Questions about the program? Contact Alyssa Adams (amadams4@wisc.edu).

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Program Schedule

All meetings are from 1:00pm-2:30pm CST

Session Date Week Lecture Topics Independent Work
 

Tue Jan 12

Welcome and Introduction Course welcome, explanation and team formation  Readings and Videos
 

Tue Jan 19

Week 1 Business Model Canvas as a Tool

Customer Discovery

Discussion

Readings and Videos

Mentor Meeting(s)

Discovery Interviews

 

Tue Jan 26

Week 2  

No Group Meeting

 

Mentor Meeting(s)

Discovery Interviews

 

Tue Feb 2

Week 3 Marketing Research Techniques

Team Presentations of Insights

Discussion

Readings and Videos

Mentor Meeting(s)

Discovery Interviews

 

Tue Feb 9

Week 4  

No Group Meeting

 

Mentor Meeting(s)

Discovery Interviews

 

Tue Feb 16

Week 5 Final Team Presentations

Innovation Next Steps

Discussion

 

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